digital marketing aiyoit

Course Duration

6 Months

Job Opportunities

There are several other job opportunities available in the IT industry that require the skills and knowledge provided by Digital Marketing.

  • Digital Marketing Manager
  • Search Engine Optimizer (SEO Executive)
  • Social Media Marketing Expert
  • Content Marketing Manager
  • Search Engine Marketer/ Specialist
  • Inbound Marketing Manager
  • YouTube Marketer

Course Details

  1. What is Marketing & Understanding Process
  2. What is Digital Marketing & Understanding Process
  3. Digital marketing & Traditional marketing
  4. Increasing Visibility in Digital Marketing 
  5. Visitor Engagement in Digital Marketing 
  6. What is Inbound & Outbound Marketing
  7. Marketing mix of 7p’s
  1. Understand Search Engines & Google
  2. On-Page SEO
  3. Off-Page SEO

 

  1. What are Search Engines Algorithms? How Algorithms Work?
  2. How to optimize your site for Google
  3. Top 5 Algorithms
  1. What is Local SEO? Benefit of Local SEO
  2. What is Google Business Profile, How to Create Profile
  3. Optimize Google My Business Profile
  1. What is Social Media?
  2. What is Social Media Marketing? How is social media marketing different from others?
  3. Facebook marketing
  4. Understanding Facebook marketing
  1. Introduction to Google Analytics
  2. How Google analytics works
  3. Understanding Google analytics account structure
  4. Understanding Google analytics 
  5.  
  1. What is Google Ads & How It’s Work
  1. What is Online Advertising?
  2. Types of Online Advertising
  3. Display Advertising
  4. Banner ads
  5. Rich Media ads
  6. Pop ups and Pop under ads
  7. Contextual advertising
  8. In Text ads
  9. In Image ads
  10. In video ads
  11. In page ads
  12. Different Online advertising platforms
  13. Creating Banner Ads Using Tools
  1. What is email marketing?
  2. How email works?
  3. Types of email marketing- Opt-in & bulk emailing
  4. Setting up email marketing account
  5. Best platforms to do opt-in email marketing
  6. Creating a broadcast email
  7. What are auto responders?
  8. Setting up auto responders
  9. How to do bulk emailing?
  10. Best practices to send bulk emails
  11. Top email marketing software & a glimpse of how to use them
  1. What is Content Marketing?
  2. Introduction to content marketing
  3. Content marketing 7 step strategy building process
  4. Top 10  types of content with examples
  5. How to Use ChatGPT For Content Marketing
  6. What is Content Marketing?
  7. Introduction to content marketing
  8. Objective of content marketing
  9. Content marketing 7 step strategy building process
  10. Types of content with examples
  11. 10 ways to connect with online influencers
  1. What is app store optimization?
  2. Why App Store Optimization is Important
  3. App Stores- Google Play , iTunes App Store
  4. How Google Play ranking works
  5. Keyword Research Based on App Stores Search
  6. Creating Title
  7. Choosing Keyword
  8. Choose Category
  9. Write Description
  10. App Analytics tools
  1. What is Affiliate Marketing? Scope and Future of Affiliate Marketing
  2. Affiliate marketing history
  3. Different Types of Affiliate Programs 
  4. How to Create an Account on Click Bank
  5. How Create Affiliate Account on Amazon
  1. What is Blogging & How to Start
  2. What is Freelancing
  3. What is adsense, Interface
  4. Make money with adsense
Scroll to Top